Effective Date: 1 July 2026
Last Updated: 8 August 2026

EliteKalaa by Pooja operates this website and provides products and services through Shopify, WhatsApp, social media, live sales, exhibitions, payment links, and other sales channels.

This Privacy Policy explains how we collect, use, share, store, and protect your personal information when you visit our website, communicate with us, place an order, make a payment, or otherwise use our services.

By using our services, you acknowledge that you have read and understood this Privacy Policy.

1. About EliteKalaa by Pooja

EliteKalaa by Pooja is a proprietorship business based in New Delhi, India.

References to “EliteKalaa,” “EliteKalaa by Pooja,” “we,” “us,” or “our” mean the proprietorship operating under the name EliteKalaa by Pooja.

References to “you,” “your,” “customer,” or “user” mean a person who visits our website, communicates with us, or purchases our products.

2. Services Covered by This Policy

This Privacy Policy applies to information collected through:

Our Shopify website and online store
WhatsApp messages, calls, and order communications
Instagram, Facebook, and other social media platforms
Live sales and livestreams
Exhibitions, pop-ups, and offline events
Payment links and payment service providers
Email and customer support communications
Shipping and courier communications
Any other sales or communication channel operated by us

Third-party platforms may also collect and process information under their own privacy policies.

3. Personal Information We Collect

The information we collect depends on how you interact with us.

Contact and Identity Information

We may collect:

Your name
Email address
Mobile or WhatsApp number
Billing address
Shipping address
Postal code
Country and location details
Recipient details where an order is sent to another person

Order and Transaction Information

We may collect:

Products viewed, selected, or purchased
Order value and quantity
Order number and invoice details
Payment status and transaction reference
Shipping and delivery information
Order history
Cancellation, return, exchange, replacement, or refund information
Preferences and instructions provided with an order

Payment Information

Payments may be processed by Shopify, banks, payment gateways, UPI providers, or other authorised payment service providers.

We may receive limited information such as:

Payment method
Transaction reference
Payment confirmation
Payment status
Refund status
Limited payment details provided by the payment processor

We do not directly store complete credit card or debit card numbers, CVV details, UPI PINs, banking passwords, or one-time passwords.

Communications

We may collect information included in:

WhatsApp conversations
Emails
Social media messages
Customer support requests
Phone conversations
Product enquiries
Feedback and complaints
Live-sale comments or product claims

Images, Videos, and Reviews

We may collect photographs, videos, reviews, testimonials, package-opening recordings, and other content that you voluntarily provide.

This may include content provided for:

Order verification
Damage or missing-product claims
Customer support
Product feedback
Reviews and testimonials
Promotional use, where you have given us permission

Website and Device Information

When you use our website, Shopify and other service providers may automatically collect:

IP address
Browser type
Device type
Operating system
Network information
Website activity
Pages viewed
Products added to the cart
Time spent on the website
Referring website
Cookies and similar technologies
Other technical identifiers

4. Sources of Personal Information

We may collect information:

Directly from you when you place an order, contact us, or provide information
Automatically when you use our website
From Shopify and applications connected to our store
From payment service providers
From courier and logistics companies
From WhatsApp, Meta, or other communication platforms
From advertising and marketing service providers
From social media platforms
From a person placing an order on your behalf
From other service providers supporting our business

5. How We Use Your Personal Information

We may use your information for the following purposes.

Processing and Fulfilling Orders

We use information to:

Confirm product availability
Process orders and payments
Prepare invoices
Pack and dispatch products
Arrange shipping and delivery
Provide tracking information
Manage international shipping
Handle returns, replacements, cancellations, and refunds
Communicate about an order

Customer Support

We use information to:

Respond to enquiries
Resolve complaints
Verify orders
Investigate damaged, missing, or incorrect product claims
Provide product and care information
Maintain records of customer interactions

Marketing and Promotions

Where permitted by law or where you have provided consent, we may use your contact information to send:

Product updates
New arrival notifications
Live-sale announcements
Offers and promotions
Event information
Abandoned-cart reminders
Other marketing communications

Marketing messages may be sent through email, WhatsApp, text message, social media, or other communication channels.

You may opt out of marketing communications at any time by using the unsubscribe option, replying with an opt-out request, or contacting us.

Even if you opt out of marketing, we may continue to send essential communications about your orders, payments, delivery, account, or customer support requests.

Improving Our Services

We may use information to:

Understand customer interests
Improve our website
Improve product presentation
Review sales and customer behaviour
Improve our order and delivery processes
Develop new products or services
Personalise product recommendations
Measure the performance of advertising and promotions

Security and Fraud Prevention

We may use information to:

Verify payments and orders
Detect suspicious activity
Prevent fraud
Protect our systems and customers
Enforce our Terms and Conditions
Investigate misuse of our services
Maintain the security of our website and accounts

Legal and Compliance Purposes

We may process information to:

Comply with tax, accounting, consumer, and other legal requirements
Maintain invoices and transaction records
Respond to lawful government or regulatory requests
Establish or defend legal claims
Resolve disputes
Comply with court orders or legal proceedings
Enforce our legal rights and policies

6. Marketing Consent

Where required, we will seek your consent before sending promotional communications.

Your consent must be voluntary. You may withdraw it at any time.

You can opt out by:

Using the unsubscribe link in an email
Replying to a WhatsApp message with an opt-out request
Contacting us at hi@elitekalaa.com
Contacting us through WhatsApp at +91 93105 53706

Withdrawing consent will not affect processing already completed before your withdrawal.

7. How We Share Personal Information

We may share your personal information only where reasonably required for business, legal, or operational purposes.

Shopify

Our online store is hosted by Shopify.

Shopify may collect and process information about your use of our website, transactions, device, and interaction with our store.

Information provided through the website may be shared with Shopify and service providers connected with Shopify.

Shopify may process information in countries outside India. Shopify will process such information according to its own privacy policy and applicable law.

Payment Providers

We may share transaction information with:

Banks
Payment gateways
UPI providers
Card networks
Financial service providers
Fraud prevention services

These providers process payment information under their own terms and privacy policies.

Shipping and Logistics Providers

We may share information such as your name, address, phone number, order value, and shipment details with couriers, delivery partners, customs agents, and logistics providers.

This information is used to ship, track, deliver, return, or clear your order.

WhatsApp and Communication Providers

We may use WhatsApp, Meta services, or an authorised WhatsApp service provider to communicate with customers.

Messages and related information may be processed by these platforms according to their own privacy policies.

Marketing and Analytics Providers

We may share limited information with advertising, analytics, and marketing providers to:

Measure website traffic
Understand customer activity
Show relevant advertisements
Measure campaign results
Send permitted marketing communications

Professional and Business Service Providers

We may share information with:

Accountants
Tax consultants
Legal advisers
Technology providers
Cloud storage providers
Customer support tools
Website developers
Business software providers

These providers may access information only to perform services for us.

Legal and Regulatory Disclosures

We may disclose information:

Where required by law
To respond to a valid legal request
To comply with a court or government order
To protect our rights or property
To investigate fraud or unlawful activity
To protect customers or the public
In connection with a business restructuring, sale, or transfer

We do not sell personal information for money.

8. Cookies and Similar Technologies

Our website and service providers may use cookies, pixels, tags, and similar technologies.

These technologies may be used to:

Keep the website working
Remember your preferences
Maintain your shopping cart
Understand website usage
Measure advertising performance
Improve customer experience
Show relevant advertisements
Prevent fraud

You may control cookies through your browser settings or through any cookie-management option available on our website.

Blocking certain cookies may affect website functionality.

9. Third-Party Websites and Platforms

Our services may contain links to third-party websites, payment providers, social media platforms, courier websites, or other services.

We do not control the privacy, security, availability, or content of third-party platforms.

You should review their privacy policies before providing personal information.

Our inclusion of a link does not mean that we accept responsibility for that third party.

10. International Orders and Transfers

We accept selected international orders.

To fulfil an international order, we may share information with:

International courier companies
Customs authorities
Customs brokers
Payment providers
Logistics partners
Government or regulatory authorities

Your information may be processed, transferred, or stored outside India.

Where required, we will take reasonable steps to ensure that such transfers are handled in accordance with applicable law.

Customs authorities may require the recipients identity, address, contact information, invoice details, product details, or other documentation.

11. Children's Privacy

Our services are intended primarily for people who are at least 18 years old.

A person below the age of 18 may use our services or place an order only with the involvement and consent of a parent or legal guardian.

Where a parent or guardian places an order for or with a minor, we may process the information necessary to complete that order.

We do not knowingly collect unnecessary personal information directly from children.

If you are a parent or guardian and believe that a child has provided personal information without appropriate consent, contact us so that we can review and delete the information where legally permitted.

12. Security of Personal Information

We take reasonable administrative, technical, and organisational steps to protect personal information from:

Unauthorised access
Loss
Misuse
Alteration
Disclosure
Destruction
Fraudulent activity

However, no website, payment system, communication platform, or method of electronic storage is completely secure.

You should not send passwords, CVV details, UPI PINs, banking passwords, one-time passwords, or other sensitive financial information through WhatsApp, email, or social media.

You are responsible for keeping your account credentials secure.

13. Retention of Personal Information

We retain personal information only for as long as reasonably required for the purpose for which it was collected.

Retention periods may depend on:

Order fulfilment
Customer support
Accounting and tax requirements
GST and invoice records
Fraud prevention
Legal claims and disputes
Contractual obligations
Marketing consent
Statutory record-keeping requirements

We may retain certain transaction and invoice information even after a deletion request where retention is required by law.

When information is no longer required, we may delete, anonymise, or securely dispose of it.

14. Your Rights

Depending on applicable law and where you live, you may have the right to:

Request access to personal information held about you
Request correction of inaccurate or incomplete information
Request deletion of information
Withdraw consent
Opt out of marketing communications
Request information about how your data is used
Raise a complaint
Nominate or authorise another person to make a request where legally permitted

These rights may be subject to legal exceptions.

For example, we may not be able to delete information that we must retain for tax, accounting, fraud prevention, dispute resolution, or legal compliance.

15. Exercising Your Rights

To submit a privacy request, contact us using the details below.

Please include:

Your name
Your email address or mobile number
Your order number, where applicable
A clear description of your request

We may ask for reasonable information to verify your identity before processing the request.

We will respond within the period required under applicable law.

16. Complaints and Grievance Redressal

You may contact us if you have a complaint about how we collect, use, store, or share your personal information.

Privacy and Grievance Contact

EliteKalaa by Pooja
New Delhi, India

Email: hi@elitekalaa.com
WhatsApp: +91 93105 53706

Please include enough information for us to understand and investigate your complaint.

We will make reasonable efforts to acknowledge complaints promptly and respond within the period required under applicable law.

If you are not satisfied with our response, you may have the right to approach an appropriate court, consumer forum, data protection authority, or other regulatory authority.

17. Customer Reviews and Promotional Content

If you provide a review, photograph, video, testimonial, or other content, we will use it for promotional purposes only where you have given permission or where your public submission reasonably permits such use.

We may use approved content on:

Our website
Social media
WhatsApp catalogues
Advertising material
Product listings
Live-sale promotions
Other marketing channels

You may contact us if you want us to stop using content that you previously permitted us to use.

Removal may not always be possible where content has already been printed, lawfully published, or included in completed promotional material.

18. Changes to This Privacy Policy

We may update this Privacy Policy when our services, technology, business practices, or legal obligations change.

The updated policy will be published on our website with a revised “Last Updated” date.

Where required, we may provide additional notice of significant changes.

The version available when you use our services will generally apply to that interaction.

19. Contact Us

For questions about this Privacy Policy, privacy requests, complaints, or consent withdrawal, contact:

EliteKalaa by Pooja
Proprietorship business
New Delhi, India

Email: hi@elitekalaa.com
WhatsApp: +91 93105 53706